Course contents
Welcome
Getting started | |
Taking time for the course | |
How to use the course | |
How your work is assessed |
Part 1: How readers choose
Observing reader behaviour | |
What readers see | |
The shopping experience | |
Face-forward display | |
Book covers to tempt browsers |
Part 2 Choosing books to display
Branding the subject | |
Focusing on the target audience | |
Choosing age-appropriate books | |
Accelerated Reader collections | |
Bringing books alive for reluctant readers | |
Stretching beyond the familiar choice |
Part 3: Targeting promotions
Sell the sizzle | |
Reader-centred themes | |
Power displays | |
Let the books do the work | |
Filling the gaps | |
Audit your power displays |
Part 4: Merchandising the shelves
Take a walk | |
Making space on the shelves | |
Display shelves | |
Displaying single titles | |
Solving the problems of on-shelf display | |
Merchandising skills in fiction |
Part 5: Making an impact
Putting it all into practice | |
Before and after | |
De-cluttering | |
Merchandise one area of non-fiction | |
Record your results |
Conclusion
Ask for your assessment | |
Tell us what you think | |
More secondary school courses | |
Credits |