Creating Powerful Displays

This course will give library displays some new bite! You will develop skills in targeting audiences and understanding reader motivations to support successful displays which engage more deeply than the standard seasonal themes. Working across collection areas and age groups, you will explore how to use display to find readers for less well-known books in your collection to take the pressure off those wait lists.

$90.00

CAD Prices displayed in CAD
For librarians, library associates, library technicians
Time:
5 hours online plus 5 hours applying learning in the library. Start and stop as you like
Assessment:
The learner completes self-assessment exercises online.

What people say about Creating Powerful Displays

The course is clear and easy to follow. It was easy to log on the first time and the instructions were clear. I've enjoyed working through the tasks - the course is not too long and it can be tackled in small chunks. I liked the fact that my place was saved each time and I felt I was able to adapt my learning as I went on. As a library worker, I found the content to be appropriate and supportive to my work.

Sharon Pritchard Denbighshire Libraries UK

I enjoy selecting books for Opening the Book displays (virtual or otherwise) as it gives me several hours to browse our library (or online) and find some hidden gems that warrant promotion.

Judith Griffith Conwy Libraries UK

I really enjoyed this course! It's an eye and mind opener, and I love the creative licence you gain!
I feel excited by the thinking behind the creating of powerful promotions and look forward to putting my ideas into practice!

Jo Springham Bexley Libraries UK

It was a great chance to reconnect to books, and to really consider book over design. The course was well structured culminating in the virtual display exercise, which was absorbing and illuminating. I enjoyed the philosophies that were expressed, and especially the idea of offering our customers a reading experience.

Mark Kirkby Leeds Libraries UK

The course did a really good job of challenging the ways that we do promotions. I feel very attached to the old style of doing it as it's fun and creative to make big, silly displays with lots of decoration and hyper-specific themes. This course convinced me that I shouldn't be doing that! Everything I learnt makes sense and I look forward to shifting some more books because of it!
I would recommend this course to others. I'd say that it's a good way to change your perspective on library displays and could ignite some excitement in this area if things are feeling a bit old and stale.

Zoe Scott-Fitzgibbon Leeds Libraries UK

I enjoyed the course, it gave me the opportunity to review and look at how we promote our stock and to talk with customers and staff about how they choose books. This taught me the skill of thinking about promotions outside of work, when I am not with customers and the day to day running of the library. Thinking about promotions when you have some quiet time does help with being more creative.

Rachel Laban Derbyshire Libraries UK

Our displays have been stuck in a rut and staff have resorted to jazzing them up to grab attention instead of letting the books do the talking. Following this course, I can now see growth in the library team and we have been able to talk and share thoughts and ideas. This has already created more diversity in our book displays.

Sarah Summers Worcestershire Libraries UK

Introduction

Introduction
Welcome
Learning from others
Taking time for the course
How to use the course

Part 1: A patron-centred approach

Part 1: A patron-centred approach
Why do we need displays?
Sell the sizzle
The importance of range
Choosing appropriate books
Filling the gaps

Part 2: Helping people choose

Part 2: Helping people choose
The reading experience
Reading lives
How we choose
Barriers to discovery
A different way to choose

Part 3: Book display skills

Part 3: Book display skills
Power displays
Using colour in displays
Experimenting with graphic cover styles
Practising display skills
Seasonal displays
Displaying non-fiction
New books
Books that need your help
Targeting audiences
Display as a conversation
Let books do the work

Part 4: Connecting with readers

Part 4: Connecting with readers
Reader-centred themes
Interpreting a theme
Go on a journey
Planning your display
Create your promotion
Select your books
Journeys Option One
Journeys Option Two
Create your display or online promotion
Record your results (1)
The quiz
Self-assessment
Libraries can be so much more
Thank you
More Opening the Book courses
Credits

Other Public Library Training Courses

Which course is right for me?

Contact Fiona Edwards on fiona@openingthebook.com