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Case study · Ontario, Canada

Lambton County transforms its displays with whole-team training

The Ontario county enrolled all 50 frontline staff in display and merchandising training - and quickly saw the results in eye-catching, engaging displays across its libraries.

Lambton County, Ontario 128,154 residents 24 locations + mobile library
128,154
Population served
24
Library locations
130
Training places
3
Courses used
The service

County service with 11 municipalities across Southwestern Ontario

Location
Lambton County, Southwestern Ontario - bordered by the St. Clair River to the west and Lake Huron to the north.
Population
128,154
Library service
24 rural and urban locations, plus a mobile library service.
Map showing the location of Lambton County Library
Lambton County Library acknowledges that this land is part of the ancestral land of the Chippewa, Odawa, and Potawatomi peoples, referred to collectively as the Anishinaabeg. It is through the connection of the Anishinaabeg with the spirit of the land, water and air that we recognize their unique cultures, traditions, and values.
The rollout

How the training program was rolled out

2025

Whole-team Intermediate rollout

108places

The County Library purchased 108 Intermediate places and enrolled all 50 frontline staff to take both Creating Powerful Displays and Merchandising Library Shelves, with some staff also taking Managing First Impressions.

2026

Catching new workers

22places

Another 22 places added in 2026 to catch new workers and expand the training to a further category of staff.

Leadership

Reflections from senior managers

  • In an effort to better use shelving space, generate more interesting visual displays using the library’s existing collection, and to continue efforts to improve circulation, all front-line Lambton County Library staff enrolled in the courses: Merchandising Library Shelves and Creating Powerful Displays.

    The subject matter easily translated to the everyday work experienced by staff and everyone could quickly see the results of their coursework reflected in the eye-catching and engaging shelf displays located throughout our libraries.

    DC
    Darlene Coke
    Manager, Library Services, Lambton County Library
In their own words

What learners said

  • I really enjoyed how interactive the learning was. I also really enjoyed the conversations that this training sparked between not only myself and my supervisor, but also the colleagues who are taking it alongside me. It's interesting to see how people get different things from the same training. I'm looking forward to implementing what I've learned more into my daily library practice.

  • The course was very helpful. I am feeling very confident at making power displays and excited to apply new skills I learned.

  • I found Creating Powerful Displays to be very practical and inspiring. The course gave me concrete strategies for designing displays that attract a wider variety of patrons and showcase underused parts of the collection. I especially appreciated the focus on themes, patron-centred approaches, and ways to incorporate Canadian and diverse voices. It made me realize that library displays are more than decoration - they’re a powerful tool to connect readers with books they might not otherwise discover.

  • It changed the way I think about what books I am using. I enjoy designing displays yet never considered the use of colour or imagery in the covers. I was so focused on content that I neglected the power of the cover.

  • The course opened my eyes to displays in a way I hadn't thought of before. I enjoyed the activities and found I am already putting the skills to practice in displays. I especially appreciated the side by side comparisons of displays (example - a display composed of all one colour cover vs a display with some complementary colours to see which captures attention more) to visualise the concepts.

  • This course provided practical, easy-to-apply strategies for creating visually engaging and purposeful library displays. The example of a "Journey" theme was an idea I had never previously considered, which expanded my perspective on how creative and strategic library displays can be. The theme demonstrated how displays can go beyond traditional topics and spark curiosity, conversation, and increased engagement.

  • I enjoyed the exercises and visual content in the course. It made a great impact being able to directly see the difference between displays that make use of the Merchandising Library Shelves methodology and those that do not.

  • Great course! Lots of great content that I can easily apply to my library to increase circulation.

  • Very thought-provoking experience, and helpful in creating a more dynamic and attractive shelving experience for the patrons and library workers alike. I really enjoyed the digital book display sections as it gave me a practice for using different covers before implementing them on my actual library shelves.

  • This was a great course. It brought new life and ideas to traditional display thinking in libraries. It had great rationale for the strategies it taught us to use. It had great activities to promote comprehension of ideas presented and great opportunities for practice and implementation.

  • Very fun and helpful ways to entice patrons in new ways, to give them a fresh feeling in the library.

  • Clear and concise information! A great training for front line staff.

  • This course will transform our library from a place of static stacks into a dynamic space of discovery. By thoughtfully highlighting underutilized collections and creating intentional visual cues, we will be able to guide patrons to materials they may never have noticed on their own. This will increase circulation across a wider range of subjects and formats, and also enriches the patron experience.

  • This course was very clear, concise and manageable. I felt the tips and action items are very achievable and will help to create a standard that all branches can follow.

  • I really appreciated the information in the course, especially looking at the entrance and landing strip from a patron's perspective. The checklist will be handy for staff; as more staff are trained the norms and expectations for how we display in our library are changing; staff are becoming more mindful and more knowledgeable about how folks browse and make choices.

  • I am now encouraging everyone to de-clutter and take up the 'less is more' mantra. I look for quality over quantity in displays, I am checking sightlines and ensuring entryways are clear and inviting.

  • This course provides an opportunity to look at the library space through a new lens and provide solutions instead of defeatist thoughts like "I can’t do anything about the layout". It’s important to shake people out of their comfort zone and look at their space through a different lens.

  • This course was wonderful! it offered brand new perspectives for merchandising and display in my library. It offered tools, tips and strategies, along with practice exercises to complete comprehension of the material in a real hands-on based approach.

Could your service be next?

Buy a block of places for your team and give every member of staff the same practical, reader-centered training.

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