Course contents
Introduction

Welcome | |
Taking time for the course | |
How to use the course | |
Learning from others | |
How your work is assessed |
Part 1: How readers choose

Observing reader behavior | |
Balancing opposing demands | |
What readers see | |
Libraries and bookstores | |
Take a walk | |
Merchandising non-fiction | |
Face-forward display |
Part 2: Getting shelf display right

The challenges of in-shelf display | |
Choosing the right equipment | |
Locating display on the shelf | |
Try it out in the library | |
De-cluttering |
Part 3: Choosing books to display

Book covers to tempt the browser | |
Branding the shelves | |
Branding by subject |
Part 4: Children and young people

Focusing on the target audience | |
Choosing appropriate books | |
Using display equipment | |
Merchandising young adult collections | |
Choosing what to display |
Part 5: Maintaining merchandising

Planning for success | |
Playing to library strengths | |
A dynamic collection | |
Selecting books for face-forward display | |
Bookcase with under-45 appeal | |
Merchandise one area | |
Record your results | |
Ask for your assessment |
Conclusion

Libraries can be so much more | |
Tell us what you think | |
More Opening the Book courses | |
Credits | |
Photos and illustrations |
More Public Library training courses

Dynamic Readers’ Advisory
$105.00

Creating Powerful Displays
$105.00

Managing First Impressions
$105.00

Audience Development
$275.00

Animating the Collection
$275.00

Observation Research
$275.00

Practical Outreach
$275.00