Course contents
Unit 1: Understanding the reading audience

What does reader-centred mean? | |
Putting readers first | |
Creative reading | |
Quality reading experiences | |
Attitudes to reading | |
Making judgments | |
Opening up choices | |
Engaging the reading audience | |
Advising readers | |
Using conversations to research needs | |
Connecting readers | |
Bringing readers together | |
Task One: Try out a reader-centred idea |
Unit 2: Differentiating audiences

Why do we need to target? | |
Targeting is not stereotyping | |
Segmenting by library use and attitude | |
Working with groups across the circle | |
Targeting traditional audiences | |
Targeting digital users | |
Differentiate - don’t alienate | |
Five examples of targeting | |
Task Two: Target a specific audience group |
Unit 3: Making reading sociable

Articulating the role of the library | |
Readers as an arts audience | |
Contributing to festivals | |
The library as an audience developer | |
Making readers visible | |
Celebrating readers | |
Taking reader photos | |
Using your photos and interviews | |
Reader-centred events | |
Make the reader the star | |
Three event examples | |
Plan your own reader-centred event | |
Planning anxieties | |
Share your plan for your event | |
Task Three: Report | |
Thank you | |
More Opening the Book courses |
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Putting readers first
£40.00

Creating powerful promotions
£80.00

Engaging with readers
£80.00

Managing first impressions
£80.00

Understanding book appeal
£80.00

Animating the collection
£200.00

Observation research
£200.00

Practical outreach
£200.00