Putting readers first

Understanding what readers need and how they choose is the basis for a fresh approach to connecting with your customers. These ideas have been tried and tested in hundreds of libraries and they are easy to implement anywhere. Full of free downloads for displays in the library and digital promotions by email or social media, we guarantee this course will give you a new enthusiasm for your job. 

Was £50.00


GBP Prices displayed in GBP
For frontline staff
5 hours online plus time to test out the ideas.
The learner completes self-assessment exercises online and posts contributions to the discussion board which is mediated by Opening the Book.

Part 1: Starting with readers

Part 1: Starting with readers
What you will be doing
Why putting readers first is important
What kind of reader are you?
Powerful messages
Readers want an experience not a book
Locating the books
Reading a book cover
Spot the experience
Practical work: who is taking what

Part 2: Helping readers choose

Part 2: Helping readers choose
The problem with choice
Searchers and browsers
Reading suggestions
Reading prejudices
Building confidence
Most people never ask
A different approach to book display
Practical work: download images
Practical work: choose your books or book cover images
Practical work: create your promotion

Part 3: Bringing readers together

Part 3: Bringing readers together
What is reading?
Readers like you and unlike you
Readers are a resource
Reader to reader
Making connections
Building a library community
Practical work: connecting readers

Part 4: Celebrating reading

Part 4: Celebrating reading
Your role in your reading community
A different way of working
Making the most of the course
Practical work: what changes will you make?
Thank you

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Which course is right for me?

Contact Fiona Edwards on fiona@openingthebook.com.