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Course contents
Introduction
| Welcome | |
| Taking time for the course | |
| How to use the course | |
| Learning from others | |
| How your work is assessed |
Part 1: How readers choose
| Observing reader behaviour | |
| Balancing opposing demands | |
| What readers see | |
| Libraries and bookstores | |
| Take a walk | |
| Merchandising non-fiction | |
| Face-forward display |
Part 2: Getting shelf display right
| The challenges of in-shelf display | |
| Choosing the right equipment | |
| Locating display on the shelf | |
| Try it out in the library | |
| De-cluttering |
Part 3: Choosing books to display
| Book covers to tempt the browser | |
| Branding the shelves | |
| Branding by subject |
Part 4: Children and young people
| Focusing on the target audience | |
| Choosing appropriate books | |
| Using display equipment | |
| Merchandising young adult collections | |
| Choosing what to display |
Part 5: Maintaining merchandising
| Planning for success | |
| Playing to library strengths | |
| A dynamic collection | |
| On-shelf recommendations | |
| Reader to reader | |
| Selecting books for face-forward display | |
| Bookcase with under-45 appeal | |
| Merchandise one area | |
| Record your results | |
| Ask for your assessment |
Conclusion
| Libraries can be so much more | |
| Tell us what you think | |
| More Opening the Book courses | |
| Credits | |
| Photos and illustrations |
More Public Library training courses
Putting readers first
£40.00
Creating powerful promotions
£80.00
Engaging with readers
£80.00
Managing first impressions
£80.00
Understanding book appeal
£80.00
Audience development
£200.00
Animating the collection
£200.00
Observation research
£200.00
Practical outreach
£200.00