Start a free 10 day trial Course login

Home
Library Training Courses
Public Library Training

Talking with readers made easy

Playing your part in the library welcome Adapted to take at home

Putting readers first Adapted to take at home

Engaging with readers

Merchandising the bookshelves Adapted to take at home

Creating powerful promotions

Understanding book appeal Adapted to take at home

Managing first impressions

Audience development

Animating the collection COMING SOON

Observation research

Practical outreach COMING SOON
Primary School Library Training

Becoming a reading role model

Getting children talking about books

Expanding your book knowledge

Helping children choose independently

Give your library a facelift
Secondary School Library Training

Creating a welcoming school library

Bringing your books alive

Engaging students in reading
Which course is right for me?

Contact Fiona Edwards on fiona@openingthebook.com
Buy for a team

Empower your library team to do more

Leverage our learning platform to upskill your library team today. Assign different courses to individual staff so you can reach your learning goals and library objectives more effectively.

Purchase for your team
Authors
Outcomes

Star Learners

The impact that our training courses achieve has a great deal to do with the individuals who use them. Every week, large numbers of library staff all over the world, who are taking one of our courses, put their learning into practice by making practical changes in their workplace.

View Star Learners

Helping libraries around the world

Opening the Book courses will inspire individual staff and whole services to meet the challenges of the modern library. Over the last 16 years 20,000 staff have taken our training courses in many different countries; courses gain 99% satisfaction ratings from users.

What our learners say
Support
Contact

Merchandising the bookshelves

Merchandising means displaying products so that they stimulate interest and entice customers to make a purchase. Libraries have nothing to sell other than ‘a good read’ but we can adapt retail techniques to boost performance and to help readers make fresh discoveries. This course teaches how to give those unloved shelves a makeover!

Was £95.00

£80.00 per place

Discounts on 20+ and 30+ places on any course

Intermediate level course

Time:

3 hours online plus 4 hours applying learning in the library. Start and stop as you like.

Assessment:

Every learner receives individual feedback from an Opening the Book assessor to pass the course.

Course contents

Introduction

Introduction

Welcome
Taking time for the course
How to use the course
Learning from others
How your work is assessed

Part 1: How readers choose

Part 1: How readers choose

Observing reader behaviour
Balancing opposing demands
What readers see
Libraries and bookstores
Take a walk
Merchandising non-fiction
Face-forward display

Part 2: Getting shelf display right

Part 2: Getting shelf display right

The challenges of in-shelf display
Choosing the right equipment
Locating display on the shelf
Try it out in the library
De-cluttering

Part 3: Choosing books to display

Part 3: Choosing books to display

Book covers to tempt the browser
Surprising large print
Branding the shelves
Branding by subject

Part 4: Children and young people

Part 4: Children and young people

Focusing on the target audience
Choosing appropriate books
Using display equipment
Merchandising young adult collections
Choosing what to display

Part 5: Maintaining merchandising

Part 5: Maintaining merchandising

Planning for success
Playing to library strengths
A dynamic collection
On-shelf recommendations
Reader to reader
Merchandise one area
Select your books
Bookcase one with male appeal
Merchandise bookcase with under-45 appeal
Record your results

Conclusion

Conclusion

Libraries can be so much more
Ask for your assessment
Tell us what you think
More Opening the Book courses
Credits
Photos and illustrations

More Public Library training courses

Talking with readers made easy

Talking with readers made easy

£40.00

Playing your part in the library welcome

Playing your part in the library welcome

£40.00

Putting readers first

Putting readers first

£40.00

Engaging with readers

Engaging with readers

£80.00

Creating powerful promotions

Creating powerful promotions

£80.00

Understanding book appeal

Understanding book appeal

£80.00

Managing first impressions

Managing first impressions

£80.00

Audience development

Audience development

£200.00

Animating the collection

Animating the collection

£220.00

Observation research

Observation research

£200.00

Practical outreach

Practical outreach

£95.00