Creating powerful promotions

This course will give your library displays some new bite! You will develop skills in targeting audiences and understanding reader motivations to support successful promotions.  Working across stock areas and age groups, you will explore how to find readers for older and less well-known books as well as new ones. Recently adapted to include ideas for social media and correctly sized images for Facebook, Instagram and Twitter.

Was £95.00


GBP Prices displayed in GBP
For library assistants and librarians
3 hours online plus 4 hours applying learning in the library. Start and stop as you like.
Every learner receives individual feedback from an Opening the Book assessor to pass the course.


Taking time for the course
How to use the course
Learning from others
How your work is assessed

Part 1: A customer-centred approach

Part 1: A customer-centred approach
Why promote?
Sell the sizzle
The importance of range
Choosing appropriate books
Filling the gaps

Part 2: Helping people choose

Part 2: Helping people choose
The reading experience
Reading lives
How we choose
Barriers to discovery
A different way to choose

Part 3: Book display skills

Part 3: Book display skills
Power displays
Using colour in displays
Experimenting with graphic cover styles
Practising display skills
Seasonal displays
Displaying non-fiction
New books
Books that need your help
Targeting audiences
Display as a conversation
Let books do the work

Part 4: Connecting with readers

Part 4: Connecting with readers
Reader-centred themes
Interpreting a theme
Go on a journey
Planning your display
Choose two types of journey
Select your books
Journeys Option One
Journeys Option Two
Create your promotion
Record your results
Ask for your assessment


Libraries can be so much more
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Photos and illustrations

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