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Creating powerful promotions

Adapted to take at home

This course will give your library displays some new bite! You will develop skills in targeting audiences and understanding reader motivations to support successful promotions.  Learn how to engage your readers more deeply than with the standard seasonal themes. Working across stock areas and age groups, you will explore how to find readers for older and less well-known books as well as new ones.

 

Was £95.00

£80.00 per place

Pay by invoice or by Paypal, credit or debit card.

Intermediate level course

Time:
3 hours online plus 4 hours applying learning in the library. Start and stop as you like.

Assessment:
Every learner receives individual feedback from an Opening the Book assessor to pass the course.

Course contents

Introduction

Introduction
Welcome
Taking time for the course
How to use the course
Learning from others
How your work is assessed

Part 1: Customer-centred approach

Part 1: Customer-centred approach
Why promote?
Sell the sizzle
The importance of range
Choosing appropriate books
Filling the gaps

Part 2: Targeting audiences

Part 2: Targeting audiences
The reading experience
Reading lives
How we choose
Barriers to discovery
A different way to choose

Part 3: Why promote?

Part 3: Why promote?
Power displays
Using colour and graphic style
Practising display skills
Seasonal displays
Displaying non-fiction
New books
Books that need your help
Targeting audiences
Display as a conversation
Let books do the work

Part 4: Motivating readers

Part 4: Motivating readers
Reader-centred themes
Interpreting a theme
Go on a journey
Planning your display
Create your promotion
Select your books
Journeys Option One
Journeys Option Two
Record your results
Ask for your assessment

Conclusion

Conclusion
Libraries can be so much more
Tell us what you think
More Opening the Book courses
Credits
Photos and illustrations

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