Course contents
Introduction

Welcome | |
Taking time for the course | |
How to use the course | |
Learning from others | |
How your work is assessed |
Part 1: A customer-centred approach

Why promote? | |
Sell the sizzle | |
The importance of range | |
Choosing appropriate books | |
Filling the gaps |
Part 2: Helping people choose

The reading experience | |
Reading lives | |
How we choose | |
Barriers to discovery | |
A different way to choose |
Part 3: Book display skills

Power displays | |
Using colour in displays | |
Experimenting with graphic cover styles | |
Practising display skills | |
Seasonal displays | |
Displaying non-fiction | |
New books | |
Books that need your help | |
Targeting audiences | |
Display as a conversation | |
Let books do the work |
Part 4: Connecting with readers

Reader-centred themes | |
Interpreting a theme | |
Go on a journey | |
Planning your display | |
Choose two types of journey | |
Select your books | |
Journeys Option One | |
Journeys Option Two | |
Create your promotion | |
Record your results | |
Ask for your assessment |
Conclusion

Libraries can be so much more | |
Tell us what you think | |
More Opening the Book courses | |
Credits | |
Photos and illustrations |
More Public Library training courses

Putting readers first
£40.00

Engaging with readers
£80.00

Managing first impressions
£80.00

Understanding book appeal
£80.00

Audience development
£200.00

Animating the collection
£200.00

Observation research
£200.00

Practical outreach
£200.00