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United States
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Course contents
Introduction
| Welcome | |
| Taking time for the course | |
| How to use the course | |
| Learning from others | |
| How your work is assessed |
Part 1: A customer-centred approach
| Why promote? | |
| Sell the sizzle | |
| The importance of range | |
| Choosing appropriate books | |
| Filling the gaps |
Part 2: Helping people choose
| The reading experience | |
| Reading lives | |
| How we choose | |
| Barriers to discovery | |
| A different way to choose |
Part 3: Book display skills
| Power displays | |
| Using colour in displays | |
| Experimenting with graphic cover styles | |
| Practising display skills | |
| Seasonal displays | |
| Displaying non-fiction | |
| New books | |
| Books that need your help | |
| Targeting audiences | |
| Display as a conversation | |
| Let books do the work |
Part 4: Connecting with readers
| Reader-centred themes | |
| Interpreting a theme | |
| Go on a journey | |
| Planning your display | |
| Choose two types of journey | |
| Select your books | |
| Journeys Option One | |
| Journeys Option Two | |
| Create your promotion | |
| Record your results | |
| Ask for your assessment |
Conclusion
| Libraries can be so much more | |
| Tell us what you think | |
| More Opening the Book courses | |
| Credits | |
| Photos and illustrations |
More Public Library training courses
Putting readers first
£40.00
Engaging with readers
£80.00
Managing first impressions
£80.00
Understanding book appeal
£80.00
Audience development
£200.00
Animating the collection
£200.00
Observation research
£200.00
Practical outreach
£200.00