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Case study · Ireland

Cork County builds working with readers into every induction

One of Ireland’s largest county library services made Opening the Book training a core part of its Library Development Programme - giving new starts the confidence to talk with readers from day one.

County Cork, Ireland 360,150 residents 25 branches + 4 mobiles
360,150
Population served
25
Branch libraries
53
Training places
5
Courses used
The service

A large county service across branches and mobiles

Location
County Cork, in the south of Ireland. Cork City is a separate organization.
Population
360,150 across the county
Library service
25 branches and 4 mobile libraries.
Map showing the location of Cork County Library
County Cork, in the south of the Republic of Ireland. Cork City is a separate library service.
The rollout

How the training program was rolled out

Entry level

Playing your part in the library welcome and Talking with Patrons about Books

34places

34 staff completed Entry-level courses in 2024, prioritizing new starts. Intermediate courses followed with 10 places in 2025 and a further 7 in 2026.

Promotion

Creating Powerful Displays

6places

Building eye-catching, borrower-centered promotions.

Display

Merchandising Library Shelves

4places

Displaying stock so it sells itself.

Frontline skills

Dynamic Readers’ Advisory

3places

Speaking to library users about books with confidence.

Welcome

Managing First Impressions

3places

Making the library feel welcoming from the door.

Advanced

Creating themed collections

2places

Curating richer, more imaginative collections.

Leadership

Reflections from senior managers

  • Library specific training for staff is a key priority for our service. Our new Library Development Programme includes this as an objective, ensuring that training is delivered to and accessible for our staff and reinforcing the importance of staff development within the organisation.

    Library staff are at the heart of our service, engaging directly with and providing services directly to our citizens. In an environment where recruitment and retention are challenging, access to training for staff, and in particular new starts, is crucial. Providing training that is appropriate and accessible becomes a key part of the offer for incoming recruits.

    Our objective is to provide new starts with access to training that reflects our vision which has customer service at its core. The OTB courses meet that need and offer a range of training options that meet the staff where they are in their career. This allows us to support staff in early career progression and helps the service deliver excellence in customer service. This is part of an overall training development programme that aims to support staff from early career all the way through their professional development.

    The approach I took in allocating the courses to staff initially was to prioritise new starts - particularly entry level Library Assistants, many of whom had no previous library experience. While they usually have customer service experience, speaking to library users about books and developing the confidence to do this, is a new skill. All new starts are now sent links to the courses as part of their induction and asked to identify the ones of interest to them and I assign the places accordingly. The advanced courses were offered to staff who had experience but were taking up a new role or promoted. Some staff proactively requested the training after conversations with their colleagues and managers.

    RB
    Rachel Burke
    Senior Executive Librarian, Cork County Library
In their own words

What learners said

  • I really benefitted from the 'building in range' part of Creating themed collections. Usually when I create a display at work it's a narrow theme. I keep a calendar of promotional days, holidays and author birthdays for displays with a topical social media post in mind. This course and my mentor have taught me to think outside the box and curate a rich collection of books. It doesn't have to be all one author for their birthday, for example, I can look for books about them, or authors inspired by them and authors similar to them.

  • I have developed confidence to look beyond the usual book display and think about the readers I want to appeal to, and the mood and tone of what is being chosen for the collection. The mentor relationship encouraged me to pause and think more deeply about the tasks and the feedback was valuable - either by confirming I was on the right track or by highlighting something I'd overlooked or not considered. I found the encouragement to mix fiction and non-fiction within themed displays very useful. I had always felt I should keep them separate to avoid confusion but it broadens the scope of what a collection can offer and expands the appeal to help readers discover new genres.

  • This course was a bit of an eye-opener, and it created conversations with my coworkers and library patrons. It encouraged some research, not blindly choosing easy options for displays. It was knowledgeable and well fitted with my line of work.

  • An interesting and very well laid out course with activities that really got me thinking. I enjoyed the challenge of the final task as it made me step out of my comfort zone when thinking about displays. I feel that I now have a lot more to consider when putting together book displays and that I am better equipped to make evocative and interesting displays for our customers. I will also consider less mainstream titles when choosing for my displays.

  • Really great course! I wasn't sure what to expect but Creating powerful promotions has definitely both broadened and deepened my understanding of the thought process behind creating displays and promoting borrower-centric collections. I am more aware of my own personal biases influencing my choices when it comes to book selection & promotion. I previously was of the belief that I need to have both read and enjoyed a book in order to use it in a promotional selection. I will now be more open and borrower-focused when it comes to both promotional displays and recommendations to individual borrowers.

  • Very helpful. Managing first impressions opened my eyes to book displays and how to cater for different customers that may come in. It has made my customer service better.

  • I thought Putting readers first was solid. As a result, I have a better idea of what I'm doing, I know the right questions to ask people to get a conversation going and I'm going to lean more into the social media side of things.

  • Putting readers first was good. The interactive elements were enjoyable and engaging.

  • I thought Merchandising the bookshelves was good and informative. I plan now to get into a better routine of checking the shelves.

Could your service be next?

Buy a block of places for your team and give every member of staff the same practical, reader-centered training.

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