Understanding the purpose and techniques of book promotion and merchandising is essential in the contemporary library. How we can present books and ebooks so that visitors find them easily and enjoy the experience of choosing? Learn how to introduce new dynamic practice, build a strategy and gain staff support to implement techniques which will boost your circ. This course will help you bring your books alive and get them into the hands and minds of readers.
On our courses for Library Managers, you will develop a personal relationship with your mentor who will support and stretch your learning every step of the way. Your mentor will help you adapt the course content to your own workplace and shape your coursework so it is relevant to your individual professional situation.
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| A new opportunity | |
| What readers want from a library | |
| A dynamic collection | |
| The core offer | |
| Product knowledge | |
| Using on-shelf merchandising | |
| A few books make a big difference | |
| Creating a feeling of change in the physical library | |
| Creating a feeling of change online | |
| Managing choices | |
| Helping online browsers | |
| Tempting the curious | |
| Books can work harder | |
| Revive staff interest in books and reading | |
| A new way to keep stock up to date | |
| Selecting books for Trending | |
| Task One: Using the Trending concept to keep books moving |
| Involving readers | |
| Display as a conversation | |
| Meeting different reader needs | |
| Recognising reading prejudices | |
| Understanding physical factors | |
| Understanding psychological motivations | |
| Your role as curator | |
| Book marketing and libraries | |
| Book cover fashions | |
| Linking old into new | |
| The importance of range | |
| Task Two: Choosing the area you will check | |
| Task Two: Checking range by representation | |
| Task Two: Checking the balance for beginners and experts | |
| Task Two: Checking range by reading appeal | |
| Task Two: Report on different ways to test range in one collection area |
| Unit Three: Bringing books alive | |
| Bringing ideas together | |
| Creating a strategy | |
| Starting points | |
| Making connections | |
| Different types of promotion | |
| Thinking deeper | |
| Reaching beyond the traditional | |
| Reaching beyond the expected | |
| Reaching beyond the booklist | |
| Reaching beyond a topic | |
| Reaching beyond difficulty | |
| Measures of success | |
| Building stock knowledge with staff | |
| Motivating staff to maintain promotions | |
| People-watching | |
| Create your timetable | |
| Task Three: Design a six-month or one-year promotional strategy | |
| Thank you |
