Course contents
Unit 1: Targeting

Unit 1 Targeting | |
Libraries are vital | |
Overturning expectations | |
Reputation check | |
What reading offers | |
Who do you want to reach? | |
Identifying target audiences | |
The opportunity | |
Who is most hard to reach? | |
Selecting your preferences | |
Narrowing your focus | |
Your target group | |
Where are they? | |
Meeting the readers | |
What has been tried before? | |
Finding the right approach | |
Shaping your ideas | |
Task One: Project Ideas |
Unit 2: Research

Unit Two: Research | |
The library welcome | |
A working group | |
Researching partners | |
Advocacy | |
Meeting public service professionals | |
Professional contexts | |
Meeting local organisations | |
Meeting office staff and business | |
Thinking creatively | |
Readers first | |
What's new? | |
Finding a project name | |
Task Two: Write a project proposal |
Unit 3: Practical Planning

Unit Three: Strategy | |
To boldly go | |
Checking the scale | |
Making a timetable | |
Getting help | |
Selecting books | |
Managing outreach collections | |
Preparing a session | |
Meaningful conversations | |
Creating links | |
Collecting feedback | |
Finding resources | |
Putting a value on the library contribution | |
Fundraising | |
Anticipating problems | |
Measuring the impact | |
Potential | |
Task Three: Your project plan | |
Thank you | |
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