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Merchandising the bookshelves

Adapted to take at home

Merchandising means displaying products so that they stimulate interest and entice customers to make a purchase. Libraries have nothing to sell other than ‘a good read’ but we can adapt retail techniques to boost performance and to help readers make fresh discoveries. This course teaches how to give those unloved shelves a makeover!

 

Was $140.00

$105.00 per place

Pay by invoice or by Paypal, credit or debit card.

Intermediate level course

Time:
3 hours online plus 4 hours applying learning in the library. Start and stop as you like.

Assessment:
Every learner receives individual feedback from an Opening the Book assessor to pass the course.

Course contents

Introduction

Introduction
Welcome
Taking time for the course
How to use the course
Learning from others
How your work is assessed

Part 1: How readers choose

Part 1: How readers choose
Observing reader behavior
Balancing opposing demands
What readers see
Libraries and bookstores
Take a walk
Merchandising non-fiction
Face-forward display

Part 2: Getting shelf display right

Part 2: Getting shelf display right
The challenges of in-shelf display
Choosing the right equipment
Locating display on the shelf
Try it out in the library
De-cluttering

Part 3: Choosing books to display

Part 3: Choosing books to display
Book covers to tempt the browser
Surprising large print
Branding the shelves
Branding by subject

Part 4: Children and young people

Part 4: Children and young people
Focusing on the target audience
Choosing appropriate books
Using display equipment
Merchandising young adult collections
Choosing what to display

Part 5: Maintaining merchandising

Part 5: Maintaining merchandising
Planning for success
Playing to library strengths
A dynamic collection
On-shelf recommendations
Reader to reader
Merchandise one area
Select your books
Bookcase with male appeal
Bookcase with under-45 appeal
Record your results
Ask for your assessment

Conclusion

Conclusion
Libraries can be so much more
Tell us what you think
More Opening the Book courses
Credits
Photos and illustrations

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