This action-learning course will take you through the steps of targeting, planning and running a small-scale outreach project. You will focus on using the power of the reading experience to make new connections beyond the regular management of books and buildings. The target group and shape of the project will be developed to suit your own circumstances. Your course mentor will support you to undertake a relevant and progressive project that has a measurable impact and lasting value.
On our courses for Library Managers, you will develop a personal relationship with your mentor who will support and stretch your learning every step of the way. Your mentor will help you adapt the course content to your own workplace and shape your coursework so it is relevant to your individual professional situation.
Unit 1 Targeting | |
Libraries are vital | |
Overturning expectations | |
Reputation check | |
What reading offers | |
Who do you want to reach? | |
Identifying target audiences | |
The opportunity | |
Who is most hard to reach? | |
Selecting your preferences | |
Narrowing your focus | |
Your target group | |
Where are they? | |
Meeting the readers | |
What has been tried before? | |
Finding the right approach | |
Shaping your ideas | |
Task One: Project Ideas |
Unit Two: Research | |
The library welcome | |
A working group | |
Researching partners | |
Advocacy | |
Meeting public service professionals | |
Professional contexts | |
Meeting local organisations | |
Meeting office staff and business | |
Thinking creatively | |
Readers first | |
What's new? | |
Finding a project name | |
Task Two: Write a project proposal |
Unit Three: Strategy | |
To boldly go | |
Checking the scale | |
Making a timetable | |
Getting help | |
Selecting books | |
Managing outreach collections | |
Preparing a session | |
Meaningful conversations | |
Creating links | |
Collecting feedback | |
Finding resources | |
Putting a value on the library contribution | |
Fundraising | |
Anticipating problems | |
Measuring the impact | |
Potential | |
Task Three: Your project plan | |
Thank you | |
More courses from Opening the Book |