Keeping up to date with stock knowledge can seem impossible within the time constraints of a modern library service. This course teaches how to analyse the marketing messages of book covers as a short cut to being able to offer readers exciting choices and relevant recommendations. Working across the whole stock offer, there are quick tools to check the range and balance of what’s on the shelves.
Welcome | |
Taking time for the course | |
How to use the course | |
Learning from others | |
How your work is assessed |
The starting point | |
A reader-centred approach | |
Exploring range | |
The power of the cover | |
Cover interest | |
Reading cover images | |
Analysing covers | |
Contemporary covers | |
Age appeal in children's books | |
Exploring children’s books |
Using cover signals | |
Personal and professional | |
Analysing the appeal | |
Meet the books | |
Whichbook |
The power of visual branding | |
Presenting a wider choice | |
Measuring range in genre | |
Exploring non-fiction | |
Narrative non-fiction | |
Range in non-fiction |
Taking stock | |
Readers are a resource | |
Conversation is research | |
What will you discover? | |
Preparing the ground | |
Exploring online | |
Differentiating the audience | |
Age and gender identities | |
Different experiences | |
Making it visible | |
Visual links | |
Final task | |
Ask for your assessment |
Libraries can be so much more | |
Tell us what you think | |
More Opening the Book courses | |
Credits | |
Photos and illustrations |