Course contents
Introduction

Welcome | |
Taking time for the course | |
How to use the course | |
Learning from others | |
How your work is assessed |
Part 1: How to broaden knowledge

The starting point | |
A reader-centred approach | |
Exploring range | |
The power of the cover | |
Cover interest | |
Reading cover images | |
Analysing covers | |
Contemporary covers | |
Age appeal in children's books | |
Exploring children’s books |
Part 2: Reading the experience

Using cover signals | |
Personal and professional | |
Analysing the appeal | |
Meet the books | |
Whichbook |
Part 3: Ways into genre

The power of visual branding | |
Presenting a wider choice | |
Measuring range in genre | |
Exploring non-fiction | |
Narrative non-fiction | |
Range in non-fiction |
Part 4: Investigation in practice

Taking stock | |
Readers are a resource | |
Conversation is research | |
What will you discover? | |
Preparing the ground | |
Exploring online | |
Differentiating the audience | |
Age and gender identities | |
Different experiences | |
Making it visible | |
Visual links | |
Final task | |
Ask for your assessment |
Conclusion

Libraries can be so much more | |
Tell us what you think | |
More Opening the Book courses | |
Credits | |
Photos and illustrations |
More Public Library training courses

Putting readers first
£40.00

Creating powerful promotions
£80.00

Engaging with readers
£80.00

Managing first impressions
£80.00

Audience development
£200.00

Animating the collection
£200.00

Observation research
£200.00

Practical outreach
£200.00