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Course contents
Introduction
| Welcome | |
| Taking time for the course | |
| How to use the course | |
| Learning from others | |
| How your work is assessed |
Part 1: How to broaden knowledge
| The starting point | |
| A reader-centred approach | |
| Exploring range | |
| The power of the cover | |
| Cover interest | |
| Reading cover images | |
| Analysing covers | |
| Contemporary covers | |
| Age appeal in children's books | |
| Exploring children’s books |
Part 2: Reading the experience
| Using cover signals | |
| Personal and professional | |
| Analysing the appeal | |
| Meet the books | |
| Whichbook |
Part 3: Ways into genre
| The power of visual branding | |
| Presenting a wider choice | |
| Measuring range in genre | |
| Exploring non-fiction | |
| Narrative non-fiction | |
| Range in non-fiction |
Part 4: Investigation in practice
| Taking stock | |
| Readers are a resource | |
| Conversation is research | |
| What will you discover? | |
| Preparing the ground | |
| Exploring online | |
| Differentiating the audience | |
| Age and gender identities | |
| Different experiences | |
| Making it visible | |
| Visual links | |
| Final task | |
| Ask for your assessment |
Conclusion
| Libraries can be so much more | |
| Tell us what you think | |
| More Opening the Book courses | |
| Credits | |
| Photos and illustrations |
More Public Library training courses
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Creating powerful promotions
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Managing first impressions
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Audience development
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Observation research
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Practical outreach
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